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The coating market has broad prospects, and the survival of coating enterprises needs transformation

In the past ten years, the coating industry has experienced the budding period, the early growth period, and the outbreak period. Now the coating market has entered a relatively sluggish situation. Under such an environment, the coating industry has also ushered in a period of transformation. During this period, my country's paint industry is expected to get rid of the current chaos of disorderly competition and truly achieve leapfrog development. According to the "Research Report on Transformation and Upgrading Strategy of China's Coatings Industry under the New Situation 2012-2016" released by China Business Intelligence Network, the output of coatings in my country reached 3.479 million tons in January-April 2012, an increase of 11.2% year-on-year; apparent consumption The volume reached 3.486 million tons, a year-on-year increase of 11.4%. From January to April 2012, the import volume of coatings in my country reached 56,000 tons, a year-on-year increase of 17.9%; the export volume was 49,000 tons, a year-on-year increase of 7.1%. In the next few years, coatings will still show a growth trend, the market demand is very large, and the industry has broad prospects.


The quality and function of coating products go hand in hand, aiming at the "National High-tech Industry Development". In the past few years, the paint industry has made significant progress in product style, product function, index, etc., and there are more and more multi-functional products. It is understood that one of the "Top Ten Paint Brands in China", Huazibu's brand Motu, has dozens of series, including ink-resistant series, art paint series, lotus leaf paint series, etc. After years of development, the Magic Paint brand has filled the defects in the paint market and met consumers' needs for paint product functions. It has been widely used in interior decoration, outdoor walls, offices, public places, etc. good reputation. The future development direction of coatings will be based on consumer demand, constantly fill in the defects of the coatings market, develop towards the national high-tech development indicators, and take the road of international coatings development.


According to the "Industrial Transformation and Upgrading Plan (2011-2015)" released this year, it is the first to take the entire industry as the planning object since the reform and opening up, and it was also released by the ****** The comprehensive medium and long-term plan implemented will guide the transformation direction of my country's industrial development in the next five years. In the next five years, the development of my country's coatings industry is not to pursue more output, but to correctly handle a series of relationships between the speed of coating growth and coating quality, structure, and so on. Improve and enhance the overall quality of the coating industry, improve coating technology innovation, international competitiveness and sustainable development capabilities.


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